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Art · Culture · Medellín

Case Chonta Lab · 97% PageSpeed Insights

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Chonta Lab — arts collaboratory Medellín, Frank Cardona case at 95% SEO + 97% accessibility
The problem I solve

Cultural projects deserve a site that performs

Chonta Lab is an arts collaboratory with a social dimension in Medellín — workshops, studio space, residencies and community programs. The site had to communicate craft and seriousness without falling into the trap of "creative agency" templates: heavy WordPress builds, slow font stacks, accessibility scores in the 60s. None of that is luxury.

I hand-coded the entire site. The result: 97% PageSpeed Insights on mobile and desktop, 95% indexable SEO, and a visual system that has since become the reference luxury template I use for jewelry, art and personal brands. The local cultural community received it warmly and bookings increased after launch.

Why a 97% PageSpeed score matters for a cultural brand

Slow sites kill curiosity. A visitor coming from Instagram with marginal data plan won't wait 6 seconds — they bounce. A 97% PageSpeed score means the first paint lands in under 1.5 seconds, even on mid-range phones. That's not a vanity metric: it's access. It's how a Medellín arts brand reaches the audience it actually wants.

What's included

The Luxury System behind Chonta Lab

A visual + technical system designed for artists, jewelers, personal brands, boutiques, high-ticket consultants and premium restaurants. These are the modules each build includes:

Refined 3-color palette + goldInk, cream and brand accent + gold hairlines. No 5-color clutter — restraint is what reads as luxury.
Serif + sans typographyCormorant Garamond for headers, DM Sans for body. Italic body at 400 weight — the small detail that reads as craft.
97% PageSpeed InsightsHand-coded HTML/CSS, async fonts, WebP everywhere. The site stays fast on mid-range phones.
97% accessibilitySkip-link, semantic landmarks, color contrast, alt text. The site is usable by everyone — and Google rewards that.
Complete technical schemaLocalBusiness, Person, WebSite, BreadcrumbList. SERPs see the brand in full, not as an unstructured blob.
Local SEO (Medellín)Google Business Profile, geo meta tags, hreflang es-CO. The arts community finds it organically.
Real metrics

Chonta Lab — 97% PageSpeed and 95% SEO

Arts collaboratory with a social dimension in Medellín. Hand-coded site that became the reference Luxury System template — now reused for jewelry, personal brands and boutique restaurants.

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Chonta Lab Medellín — arts collaboratory case by Frank Cardona
Frequently asked questions

What people ask the most

Can a cultural project really reach 97% PageSpeed?+

Yes. Chonta Lab proves it. Hand-coded HTML/CSS, WebP images, fonts loaded asynchronously, no bloated JavaScript frameworks. The luxury aesthetic is preserved while the site stays fast for first-time visitors.

What does luxury design mean for an arts brand?+

A 3-color palette plus a gold accent, refined typography (Cormorant Garamond + DM Sans), micro-details like gold hairlines and italic body weights at 400. Restrained motion. Generous spacing. The visual language signals craftsmanship without screaming.

Did the site help acquire actual customers?+

Yes. The local cultural community in Medellín received the site very positively. Bookings for studio space and workshops increased measurably after launch — and the site became the public-facing reference for the lab's identity.

Can you build the same kind of site for my brand?+

Yes, especially if you're an artist, jeweler, personal brand, boutique, high-ticket consultant or premium restaurant. The Luxury System is tuned for those niches and the technical baseline (97% PageSpeed, 95% SEO) is repeatable.

Free diagnosis

30 minutes. A clear map of what your brand needs.

Book a 30-minute strategy call via Google Meet. You'll walk away with a concrete plan — even if we don't end up working together.

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