Case Chonta Lab · 97% PageSpeed Insights
A hand-coded site for a Medellín arts collaboratory: 97% PageSpeed Insights on mobile and desktop, 95% indexable SEO and more studio and workshop bookings after launch.
Cultural projects deserve a site that performs
Chonta Lab is an arts collaboratory with a social dimension in Medellín — workshops, studio space, residencies and community programs. The site had to communicate craft and seriousness without falling into the trap of "creative agency" templates: heavy WordPress builds, slow font stacks, accessibility scores in the 60s. None of that is luxury.
I hand-coded the entire site. The result: 97% PageSpeed Insights on mobile and desktop, 95% indexable SEO, and a visual system that has since become the reference luxury template I use for jewelry, art and personal brands. The local cultural community received it warmly and bookings increased after launch.
Why a 97% PageSpeed score matters for a cultural brand
Slow sites kill curiosity. A visitor coming from Instagram with marginal data plan won't wait 6 seconds — they bounce. A 97% PageSpeed score means the first paint lands in under 1.5 seconds, even on mid-range phones. That's not a vanity metric: it's access. It's how a Medellín arts brand reaches the audience it actually wants.
The Luxury System behind Chonta Lab
A visual + technical system designed for artists, jewelers, personal brands, boutiques, high-ticket consultants and premium restaurants. These are the modules each build includes:
From selling on WhatsApp to taking payments online
Until August 2026 Chonta Lab sold only through WhatsApp and had not a single published price: every piece was quoted by hand. Phase two turned the site into a store. Today every piece has its price and its own page, the cart takes payments online with Wompi, and WhatsApp stayed as a second channel for people who want to ask before buying. Every paid purchase is reported to Meta from the browser and from the server with the Conversions API, using the same identifier so Meta counts it once; Meta confirmed that deduplication with a real purchase. The 53-piece catalog is updated daily in Meta for its ads.
Here is how an online store with Wompi payments is built, piece by piece.
Chonta Lab — 97% PageSpeed and 95% SEO
Arts collaboratory with a social dimension in Medellín. Hand-coded site that became the reference Luxury System template — now reused for jewelry, personal brands and boutique restaurants.
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What people ask the most
Yes. Chonta Lab proves it. Hand-coded HTML/CSS, WebP images, fonts loaded asynchronously, no bloated JavaScript frameworks. The luxury aesthetic is preserved while the site stays fast for first-time visitors.
A 3-color palette plus a gold accent, refined typography (Cormorant Garamond + DM Sans), micro-details like gold hairlines and italic body weights at 400. Restrained motion. Generous spacing. The visual language signals craftsmanship without screaming.
Yes. The local cultural community in Medellín received the site very positively. Bookings for studio space and workshops increased measurably after launch — and the site became the public-facing reference for the lab's identity.
Yes, especially if you're an artist, jeweler, personal brand, boutique, high-ticket consultant or premium restaurant. The Luxury System is tuned for those niches and the technical baseline (97% PageSpeed, 95% SEO) is repeatable.
Yes. The store takes payments online with Wompi, with a published price on every piece, and reports every paid purchase to Meta with the Conversions API. WhatsApp is still there for people who prefer to ask before buying. Here is how an online store with Wompi payments is built.
30 minutes. A clear map of what your brand needs.
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